Simply put, because it’s scalable and cheaper. Product-led growth is how the biggest products of our time have grown so large so quickly. It’s also how new products will win in the future.
The center of power has shifted from the buyer to the end user. And the consumerization of software means that end users now demand better experiences from the tools they use.
Any company can adopt PLG principles to improve user experiences and increase go-to-market efficiency.
Companies with a PLG strategy are able to grow faster and more efficiently by leveraging their products to create a pipeline of active users who are then converted into paying customers.
PLG aims to rapidly expand the number of engaged users by creating growth loops which makes the product grow exponentially.
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