The first step towards a solid branding was to define the concept. This included tone of voice, a mission statement and the brand values. We asked ourselves several questions.
A series of brainstorming sessions and direct collaboration with the team helped us ideate and make decisions together.
Benchmarking is the process that serves as a critical inspiration step in the design process and in collecting information directly from competitors, partners, and other companies in similar spaces.
The previous approach proved successful so we took that process even farther and went beyond just venue pages and tackled a lot of new upcoming use cases by creating a design system.
It was essential to understand Gynger’s competitors and how they are positioned and presented in the market.
After analyzing other companies in the space, we sought to find a solid visual representation for brand concept. What made us different? And how could we replicate that?
Inspired by our investigation and starting with a set of visual resources, we could transmit the message the brand was trying to convey.
Regarding the user experience and the user interface, we iterated the designs on a weekly basis, touching base with the client once a week to get feedback, brainstorm, and make decisions together.