Rinse Customer App

Mobile App

In short

For this project, our goal was to position Rinse's primary service offering and increase the number of new customers becoming subscribers.

Keeping or increasing the conversion rate for scheduling a pickup during signup was one of the most important things to consider.

We got great user feedback with a 2x increase in subscriber rate after redesigning the existing web signup experience.

What we did

Product design
Lo-fi design
Hi-fi design
Prototyping
Design system

Client

Rinse

Year

2021

Generating product habit

We developed entire new sections of the app in order to reinforce behavior loops that would nudge users to schedule orders.

- Trigger messages in the new homepage, targeting user pain points, or highlighting features of the service.
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- A simplified scheduling flow that includes more information about the services, pickup and delivery times.
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- Rewards the system shows to users after an order was delivered, like time and water savings.

Exploring a diverse set of solutions that solve the problems defined in the previous stage. We brainstorm and sketch out a range of ideas, architecture, user flows, content strategy, wireframes and lo-fi prototypes to and conduct user testing.

Matching strategy with navigation patterns

We explored different navigations to compare and decide which one supported best the strategy of nudging users via trigger messages, unique, clear actions, and showing rewards after task completion. We moved forward with hierarchical navigation, using the app’s homepage as a hub for scheduling orders, showing existing order statuses, and highlighting rewards achieved by using the service.

Re-thinking the user flow

Design system

The visual style developed included a comprehensive overhaul of navigation, typography, color, motion, and icon design. To standardize its application, we developed a component-based system that adapted to all possible use cases and scenarios.

Implementation hand-off

We worked closely with developers during implementation to provide all the documentation they needed, including the design system, specs, use cases, screen sizes, animation references, and more.We also actively participated in TestFlight Beta testing to find bugs and assure that the implementation was faithful to the designs.

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